Our investment case

Our in-house logistics and distribution network is one of our key competitive advantages and drivers of best value for money to our consumers providing a wide product range and consistent supply of fresh, high-quality products. Our distribution centres are able to handle everything from dry groceries to fresh and perishable produce with the same efficiency.

Our purpose

To provide great value to customers, grow together with our communities and respectfully and sustainably contribute to their wellbeing.

Vision

To be the preferred retailer for mass grocery and financial services in the countries in which we operate.

Mission

To be the preferred one-stop-shop community hub in the countries in which we operate.

To conduct business in a socially and environmentally responsible manner and continuously seek to maximise returns to all our stakeholders through:

• Being a strong responsible provider of consumer goods and services, that empowers communities to grow together under a win-win approach.
• Bringing products and essential services to semi-urban and rural areas.
• Giving customers the best total value for their money.
• Generating sustainable economic development by supporting local businesses and farmers and core value creation in society.
• Creating new jobs and developing employees to their highest potential.
• Instilling continuous improvement practices thereby providing superior, sustainable financial returns to our shareholders.
• Empowering our local staff through continuous training.

History

Established in 1986 in Botswana, our first store was in Lobatse, with the second store opening in 1993. From 1993, Choppies embarked on a great expansion drive, with new stores opening in Botswana and additional sub-Saharan African countries. The Group’s history is one of phenomenal growth – an indication of the future ahead.